# Introduction
Learn everything to know about Smartloop platform.
Smartloop platform enables you to quickly and easily create AI-powered chatbots with an intuitive point and click interface. Measure and understand your users through conversational analytics, segment and re-engage based on user actions and attributes in just a few easy steps.
The platform offers you full advantage of the range of structured and rich message types these channels have to offer, all via one easy-to-use and consistent interface.
Create an account and head to the Getting Started section to publish your first chatbot.
Here are few things to undersand basic concepts:
- How to build conditional flows
- What is user attributes
- How to capture user information
- How to send events to external service
- How to integrate with Zapier
If you need help in getting started, please dont hesitate to contact us at support@smartloop.ai